Why Web Content Is Important

April 14, 2008

I’m taking a break from adding the final touches to the April issue (scheduled to be delivered to the inbox of all my subscribers this week). I’m really excited about this issue because it is a question and answer with two fabulous web developers I know well and have worked with. The more clients I get who need web copy written, the more I realize how web content and web design and development go hand-in-hand. I can write attention-grabbing copy, copy that sizzles and sells, but it’s not going to be as effective if the website is hard to navigate through or looks like it was homemade. I know there are a lot of people out there who disagree with me. And that’s fine. But my experience and expertise in web copy and working closely with clients to develop a solid, streamlined marketing strategy, tells me otherwise.

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Entry Filed under: Copywriting, Marketing, Ramblings, online marketing. Tags: , , .

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